When I bought my McCartney ticket only a few days before the show, I didn’t check my calendar first.
The tickets went on sale and I bought.
You’re not Paul…but that’s still the goal. When your fans hear you’re coming to town, it’s a snap decision…am I going or not?
Not…what time is the show, where is the show, how much is the show, is there an opener, who is the opener, how much is parking, who else is going.
If you’re battling all those question with each prospective ticket buyer, it’s going to be tough.
And it IS really tough. And it takes a long time.
But that’s why it’s worth putting on a show that (over time) puts all those other questions to rest.