Why It Works
Rules And Responsibilities
If you hire the mix engineer and the first mix is way off…it’s your fault.
If you’re signing a deal and the same company gives you a recommendation for a lawyer…don’t take it.
If you’re a lead singer and you’re wondering what to focus on…focus on the leading part.
If you’re a side musician feeling stuck…practice more, connect a lot more.
If you’re a songwriter, you need emotional energy…don’t waste emotional energy deciding whether or not you’re going to write today.
If you have a hit that people like to hear…never stop playing it.
Finding Your Lens
Your message
Your banner
Your thing
Your why
Your overarching reason for showing up to the work over and over
Once you uncover it, it’s yours. It’s a gift that you get to filter all of your professional decision making through. It makes decisions simpler.
It’s made up of a combination of your personal values mixed with what works in the market.
You may not know what it is but you’re probably already doing it.