If your company’s vision, or motivation, or daily rhythm is built around needing a common enemy…
One of the best common enemies that can sustain that kind of pressure is the enemy of the deadline.
It’s another lesson from SNL. Everyone who’s been on the show has the shared enemy of 11pm on Saturday night. The deadline puts pressure on everyone, takes the blame for everything, inspires everyone and can handle every ounce of hatred and resentment of it…without taking it personally.