Go Make Some Money

Some revenue streams for artists and musicians…

Publishing

Streaming

Physical sales

Merch and bundles and limited editions

Digital sales

Performance royalties (PROs)

Master royalties

Advances

YouTube ad revenue

Brand partnerships

Patreon

Session work

Cameo-style/Zoom appearances

Sync licensing

Live shows- headliner tour, opener tour, private, cover, backing up other artists, college events, frats/sorority, festivals and fairs, live streaming, house shows, military tours

Teaching private lessons

Making sample packs or loops

Writing custom music for companies

Producing other artists

And many more. Each one of these can be broken down into sub groups and mined for more specific opportunities.

Hum Love on Spotify and Apple

You Get To Release Your Music

First Monday of the month means new Hum Love playlist on Spotify and Apple

As an artist, you release music so people will listen. But…

You don’t get to control their listening environment

You don’t get to make sure no one texts them while they’re listening

You don’t get to beg them to please listen on anything other than their phone speaker

You don’t get to know what’s going on just before they listen

You don’t get to decide what they ate just before they hit play

And so much more.

You get to control the music. Not the listening.

You simply get to release your music.

Hum Love on Spotify and Apple

The Move And The Shot

If you can do the move but can’t make the shot I don’t have to worry about the move.

You have to be able to complete the transaction.

You have to be able to get it over the finish line.

“Almost” stories aren’t very good and you’re going to get tired of telling them.

Hum Love on Spotify and Apple

Closer To The Game

If you go to the park and bounce the ball by the monkey bars it’s unlikely you’re going to attract other basketball players.

But go over to that blacktop area with the hoop. The people will come. They might even be there already.

It’s more fun to be with.

If no one is around you might just need to change where you’re bouncing your ball.

Hum Love on Spotify and Apple

How Good Was The Team

vs. Did the team win?

How good was the band vs. How much fun did you have?

How cool was the city vs. Did you eat good food there and not have to work very much?

The second thing tends to heavily inform the first thing.

Hum Love on Spotify and Apple

The Perfect Shot

If you shoot it perfectly but it doesn’t go in you don’t get any points.

If you shoot a terrible shot and it does go in you get all the points.

Similarly…

If you play the song perfectly but you don’t attract any fans, you won’t get to play the song for long.

If you play the song horribly but attract a crowd, you’re going to get paid to play it again and again.

Two things…

Most games we choose aren’t fair games.

Whether it’s basketball or music, play in a way that you can continue to be proud.

Hum Love on Spotify and Apple