If you want to turn no’s into yes’s, it’s all about connection.
Because no one is looking to get their mind changed. No one wants to admit they had the wrong idea. No one is looking to you to right their course of action.
If you want to change people, stop trying to change them.
If someone isn’t listening to you, get to know them better.
Is it better to wait on the spirit to lead you to action…or cultivate the spirit via action?
Answer: Both.
The first part provides you a stratospheric adrenaline spike…the second part provides you a career.
The spirit is attracted to action. You can’t manipulate it but you invite it every time you’re willing to GO. And if you show that you’re a good, trusted, reliable companion, it will hold your hand more often.
Your latest post probably isn’t going to be the thing that convinces lots of someones to like you.
But it has to be good enough to be.
You have to have a steady stream of great content. The stream (the work) is what matters and each thing in the stream has to be good enough to pull someone off the fence even though, based on the percentages, that particular thing probably won’t.
Another benefit of the steady stream of great content is when someone is pulled to your side of the fence (ironically probably from a post/video/etc you didn’t think was one of your better ones)…they will go back and look something else you did.
And because you have always been putting up great content, there will be a reason for them to love it. So they’ll keep going, keep loving, because all along you’ve been giving people a reason to love it.
Great, steady content might not (usually doesn’t) win over the people upon it’s creation and release.
The percentages say that your next post/video/release probably won’t be the one. But the percentages also say that given time and a steady stream, one of them will be.
What’s an idea that would make your band better, not bigger?
When artists and their teams take time to make the plan, too often its solely focused around efficiency and speed of growth. Getting bigger. Not bad to focus there at all. And the intentionality it takes to call the meeting, to come to the meeting, to have the meeting…in and of itself, great.
But what would it look like to replace bigger with better. Think about and talk out loud about making the band better.
Ouch, but that might get personal. But that might hurt. But that might be expensive. But that might take a long time. But not enough people will notice. But if we focus on getting bigger doesn’t that automatically mean we’re making it better?
Ah ha! Gotcha! No, it doesn’t.
When you literally ask yourself “what would make the band better”, there’s a completely different thought pattern that sets-in as opposed to asking yourself “what would make the band bigger”.
“Better” is personal, you will tend to take more responsibility for “better”.
