Music Is The Rally Point

For a long time artists have enjoyed releasing full albums of new music.

And there’s always been excitement around the album.

The album was the rally point, the element that the rest of the plan was designed around.

But maybe the album wasn’t and isn’t actually the rally point.  Maybe the album, as a platform, was just masquerading as the rally point…when really all along the rally point was simply new music.

That’s what we’re seeing more and more these days.

New music is the rally point.  The most exciting thing artists can point people towards. And it comes in the form of albums, singles, EP’s, video exclusives, made for tv/film songs, the list goes on…

Now artists can and do build plans and seasons of their career around new music, not necessarily a certain number of songs.

If you choose to sell out to the excitement of your new music, and the music is great, people will jump on board.

The album, EP, single, video isn’t the rally point.

New music is the rally point.

p.s. Because of ‘the way it’s always been’, artists can still easily be fixated on reserving their best effort, planning and execution only for the album cycle.  There’s nothing wrong with putting your muscles behind the album, but it’s not your only option anymore.

In case you need a reminder…in the music biz, the way its always been is not the way it is anymore.


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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Rapid Fire Questions

There’s something about rapid fire questions.

Don’t think just answer.

Like when the girls from The Office take Michael to the mall food court because he doesn’t know what to do about Jan.  They make a pros/cons list, lots of questions and second guessing…and then Michael gets blind sided with the simple question “What do you want to do about Jan?”…he just blurts out “I want to break up with her”.

So now it’s your turn. Don’t think just answer.



What song do you hate playing the most?



Who probably needs to be fired?



Do you want to be doing this hustle in ten years?



Would you rather be great or famous?



Who do you need to spend more time getting to know?



As an artist, what’s the one single word that best describes you?

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

The Response To Your Next Big Post

When another artist sees your post about the awesome gig you landed, you signed with the big company, you wrote with the big star, your sold out show…how do you hope they feel?

I’m gonna guess (but it’s not really a guess) and say you hope they feel genuinely excited for you, that they’ll share in your moment of liberation.  That they’ll have a moment of respect and admiration for all the hard thankless work that went into making this shining moment happen.

You hope they share in the joy of your joyful moment.

And while this is how you hope others respond to your moment…

How do you respond to others’ moments?

In the comparison business….er….I mean in the music business the way many respond to other artists big moments tends to be with skepticism, jealousy, envy, undermining, and contempt.

The exact opposite of how we hope people are responding to us.

Learn to be truly happy for others’ success, as you hope they are learning to be truly happy for yours.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

It Won’t Get Too Bad...

It won’t get too bad…

the tension

the belly fat

the timid relationship

the bad attitude

stinky armpits

life on the road

If you’re already saying “It won’t get too bad…”, the only way you’ll be right is if you do something different than you’ve been doing.

Things don’t nonchalantly mosey there way to getting better, to getting great.

Doing something different is hard.  But that’s what’s required of you now that you’ve read this and are thinking of that thing that won’t get too bad.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

What We Don’t Need To Know

I don’t need to watch Finding The Yeti.  The show is about finding it, but if one is found I would hear and see about it then.  It would be all over the place, not just on the Discovery Channel.

Also the recent headline “A Smart Phone Battery That Lasts a Week?”.  I don’t need to read that article.  When that battery is available to me, I will know about it.  If that battery was available to me now, the headline would read differently.


We’re looking for a reason to click, to engage. But we’re also looking for a reason why we don’t have to. 

If we need to know now, let us know now. If we don’t, save it for later, or for never.  Respect your audiences time and attention.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Nightcap 11

I heard a lady clearly order a ham and swiss on chewbacca bread. 

Could being on time ever be considered sexy?

I wish I would have been able to over hear Jay-Z introduce Beyonce to one of his buddies while they were engaged…”This is my fiancé, Beyonce.”

Once you’ve arrived, the trip doesn’t seem that bad.

If you’re a famous NFL player your body tells you when you need to stop playing in the  NFL…If you’re a famous musician…

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com