My Pepsi Application

In college we were all looking for the highest hourly paying job where they would also accommodate our full-time student/full-time broke musician schedules.

I decided to roll the dice at the Pepsi bottling plant over by the Guitar Center.

Now this was more than a few years ago but the Pepsi application process was completely online…so I could apply comfortably in my undies at my friend Dan’s computer.

Now there were a LOT of questions on that application…kind of a job application and personality test all in one.

Mid-way through the personality test part, two of my roommates graciously volunteered their services to help get me through the duration of the application.

What nice guys.

I felt with the power of three broke musicians I was sure to be bottling the other Cola by the end of the week at the very latest.

There were a series of about ten statements where I was to select A) Strongly agree  B) Agree  C) Neither agree nor disagree  D) Disagree  E) Strongly disagree

So we’re all sitting there and the next statement comes up…

“Sometimes I feel lazy.”

Immediately I voted (why I am voting on my own application?) I choose A or B.  Because who doesn’t FEEL lazy? It’s not like it says “I always feel lazy” or “I AM always lazy”. That words “sometimes” and “feel” were important to note.

Come on guys (who told me to answer E), it doesn’t mean I put action to the feeling of laziness.  It’s just that, yeah, at a minimum sometimes I, along with all other humans, do indeed feel lazy. 

I don’t need to be ashamed of this, and the people at Pepsi will definitely appreciate my honesty and the fact that I understood the true meaning of the statement on the application.

Dan and Adam hemmed and hawed that I should put E because I would be telling Pepsi I’m a lazy person, and therefore not get the job.

The answer I was really going to put was B, but just to up the ante and spite my dumb roommates I put A.

I didn’t get the job.

I think it was because they knew I was shortly destined for superstardom and didn’t want to take the time to train me…but my roomies swore it was because I answered the question incorrectly.

Years later here are some thoughts…

Sometimes I DO feel lazy, tired, uninspired, and distracted.

And what Pepsi likely assumed is sometimes true…Sometimes I act on those feelings. Duh.

But what I’ve found is when laziness or tiredness find us…we simply have to bring it with us to the work.

No need to get over it, no need to constantly dissect it, no need to meltdown…just bring it with you.  

Tell your tiredness to come with you.  Demand your laziness sit right next to you as you do the work.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Next Time You’re With The Gang

Here are a few questions worth thinking about and bringing up next time you’re with the gang…

If your show had a topic what would it be? 

What do you devote most of the time on stage to?

In an ideal setting, what is the audience physically doing during your last song?

*The conversation is probably just as important as the answers.  And the good thing is, while answers aren’t guaranteed, the conversation is.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

I Should Eat More Vegetables

I know I should eat more vegetables

And run more

And sleep more

Those are pretty universally accepted principles that everyone KNOWS.

But knowledge isn’t enough.  I wish it was.

It’s not as much about what you know as what you’re willing to DO.

The internet has given us endless rabbit trails of great information, of things we can know.

But knowledge without action is like making Michael Jordan circa 1997 sit down and explain to you how good he is at basketball…

The real answers are in movement, action and experience.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Advertise Here

ADVERTISE HERE. 

That is a great ad on a billboard.  It’s only two words and your mind fills in the rest of the blanks.

Your brains knows the string of events that have to transpire in order for the billboard owner to put YOUR ad on the billboard.  The owner knows that. So he doesn’t clutter the billboard…which in fact makes the billboard more attractive to you!

Then someone buys the billboard (because the billboard “Advertise Here” ad was so streamlined and simple and connected so well) and fills it up with way too many words, messages, pictures, numbers, commands, requests and directions…while using a million different colors.

They think the location of the billboard will make their ad effective, when in actuality it’s effectiveness is tied to “Can this ad be easily and clearly consumed by people within a less-than 2 second glance as they’re driving 70mph?”

Which, “Advertise Here” is.


If you’re playing the High Note and put up show posters at the High Note, there’s no need to put the location of your performance anywhere on the poster! People will automatically know the location…all you need is there is your band and the date (not even the time).  

Simplify.

Understand what the goal is for the marketing and advertising.

If you are concerned with YouTube plays, don’t put a lyric video AND a regular music video up of the same song and ask people to watch both.

Simplify. You want YouTube plays so tell everyone to watch ONE video.


Ok, you get it.

But will you have the discipline to implement it in real time.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Let’s Make An Even Better Live Show

I’ve been writing this blog nearly every day for over two years now and could have never guessed the wide variety opportunities that would come my way to help artists and industry people.

From helping artists release records, to running PR campaigns, connecting artists/writers/producers/managers, booking gigs…I’ve done a bunch of stuff. 

But I’ve found a sweet spot over the last two years and I think it’s time to share it with you and invite you in…

I help artists build a great live show.

And I probably want to help build your show too.

From the big ideas and the obvious aspects of a great live show, to the tiny details that make a huge difference. 

It’s been thrilling for me to work with artists’ natural instincts to direct and build something even better than they had before.

Maybe you’re next.



Now I’d like to take a minute to approach your apprehension…

Some version of…“We’re pretty good, we’re fine, we don’t need this type of thing.”

To cut to the chase…you’re wrong.  Go get your three favorite artists DVD’s and scroll to the end where the credits role.  Whether it’s U2, Katy Perry, Bruno Mars, Madonna and the like, you’ll see a line in the credits that says “Creative Directors”.  Those are the people telling them to not use the catwalk till the 4th song, to pump their fist at the beginning of that chorus, to smile a little during the intro, to turn to the side when singing the big note.

Big artists know how important this is: someone who can WATCH the show and breathe into its unique connectivity, unique flow and unique impact.

So let me get this straight…you want to open for these mega artists, be like these mega artists and then BE a mega artist, but you don’t think you need the personnel that make those artists top tier entertainment?

The artists you love utilize someone like me.

I want YOU to have great nights. To walk off stage and know you did it. And I want your audience to have a great night when they come and see you.

I want your show to be truly amazing.

I want to help you get there. 

I don’t care if you’re playing clubs or stadiums…like I said before, over the past two years (well, actually the last 10 years) I discovered live show creative direction to be a sweet spot for me…I can help and I will help.

Email me: gabethebassplayer@gmail.com

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Uptown Garbage Can

Bruno Mars said Uptown Funk was thrown in the garbage ten times throughout the course of a year before it became Uptown Funk.

Maybe it’s time to go dumpster diving.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com