One possible solution to drivers slowly fading lanes while texting on their phones would be to make the lanes wider.
If lanes were bigger then the driver would have more room to veer back and forth without running into other cars.
But we all know wider lanes wouldn’t fix anything.
Driving straight instead of drifting, that would fix it.
The necessary fix requires me to change my behavior as opposed to having someone else (the department of transportation and bazillions of tax dollars) accommodate it.
If we’re willing to change, there’s no need for accommodation.
And of course this is a metaphor for so many things in the business.
A little change goes a long way.
A little change helps us crash less and cruise more.
They’re watching. They notice the little things. The little extra touches and changes.
And it’s probably only that small group of fans who notice. But they do, and they care.
And that’s why you do those little things.
If you’re doing them in hopes that everyone will notice, it will feel like no one is noticing.
If you’re doing them for that small group of fans, I guarantee they notice.
*** When I was a kid there was a band I saw a bazillion times and they had a song where after the song was over there was an unscripted amount of dead space and then the drummer would do a fill and cue an extended outro of the song.
Sometimes it was a short dead space, sometimes suuuuuuper long, sometimes somewhere in-between.
It was fun because I had figured out the drummer was the only one who knew when he was going to come in…so everyone else in the band was held in a funny tension just like us in the audience not knowing when the drummer was gonna come back in.
I always looked forward to that little part though. They didn’t do it for everyone, they did it for me.