The 101st Step

Let’s say you love staying at home.

So much so that you’ve only ever ventured out 100 steps from your house.

Then one day you’re feeling extroverted, risky and daring…so you go 101 steps from your house…a place you’ve never gone before.

You took that next step, a step into the unknown, a step into uncharted territory.

It turns out the place you’ve never gone before looks a lot like the place that you’ve been. In fact, you can’t even really notice a difference…even though you KNOW there is, there has to be. You’ve always gone 100 steps, but now you’ve gone 101 steps.

It doesn’t look different. It doesn’t feel different. There’s not a different excitement to it.

But it IS different. You stepped the next step, which is further than you’ve ever gone before.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

So, What Do You Sound Like?

So, What do you sound like?

Artists give some vague, non-specific (yet use lots of words) definition as though people will be so inthralled and mystified by their lack of borders as to run and listen to the band immediately.

Remember, What do you sound like? is an invitation for entertainment. You don’t have to even try to answer the actual question. (And in fact, it’s a pretty lazy question on the part of the interviewer)

BUT, if you’re going to answer it straight up…just tell us you’re an americana artist, or a rock band, or a country act. Don’t add all the extra words…uh,  yeah, we play metal riffs mixed with early punk but the drums are programmed to give it a modern twist.

When you get asked that question, answer it quickly, concisely, and move on. Spend more words on better questions.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Buy One Get One

Buy One Get One!

50% Off!

$5 Off!  (a $10 product)

$100 Off!  (a $200 product)

You Pay What Our Employees Pay!

25% Off Already On-Sale Items!


So many ways to say the same thing.


Go listen to our music!

Stream our music!

Listen on Spotify!

Buy on iTunes!

Check Out Our 180 Gram Vinyl!


The words you choose matter. They say a lot about your value system and the value system of your audience.


***Pertaining to the first part…I’ve noticed many online companies play around with different ways to give you 25-33% off of stuff. Once you start noticing, it’s amazing and the unique nuanced language that companies use to provoke action when essentially giving the same deal.

Words matter.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Do All Your Songs Sound The Same?

Ask any artist…

Do your songs all sound the same?

Every artist will say no. Even the artists where their songs DO all sound the same say they don’t sound the same.

Every artists believes they have an eclectic catalog of songs.

So why do they all look the same live?

Why do so few artists care to differentiate how their self proclaimed diverse catalog of music looks in a live setting?

Your songs deserve the full treatment. They deserve to have their own look. Each song needs different attention and creativity pumped into it when taking it from the recorded version to the live version.

***I help bands and artists with this process. If you’re interested, drop me an email.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Silent Response

Every artist wants the crowd to go wild at the end of each song. And I hope that happens a lot for you.

But it might be worth pursuing the exact opposite too.

Getting finished with the song and for there to be absolute silence.

That would be pretty cool. That would have to be pretty powerful.

Pursue the screams…and the silence.  

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Taste For Sushi

It’s better to start a band when you’re young because you aren’t used to sushi yet.

But rather…

A bunch of roommates, black beans and cereal in the pantry, having to check your balance before committing to $1 taco nights.

It’s all good. After all, you’re not used to sushi yet.

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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com