There are a lot of artists (and people in general) walking around all day wondering: What should I post next? Does this bagel look interesting enough? I haven’t posted anything in six hours, where is something cool? I haven’t publicly reacted to the latest thing, am I too late?
Relieve yourself of ‘what do I post next’
Here’s a rough sketch to save you from the often moment by moment turmoil of what do I post next:
Come up with four categories of posts that are truly important to you. I’ll make some up:
1. You writing music
2. You playing music
3. Your love for trinkets you find at flea markets
4. Your love of mystery novels
If a potential post doesn’t connect with one of these four, it doesn’t get posted (Now you can just enjoy breakfast rather than styling your eggs just so). And since these categories are important to you, you’ll notice more and more things that fall into them in some way and over time you’ll have an endless cache of meaningful posts tucked in your Drafts folder.
So you won’t have to wonder about what to post next. You already have it and it’s already in line with who you are and the story you are telling your audience.
Rather than working on the song like it might go on the record…work on it as though it is going on the record.
If you only work on it as thought it might go on the record and then it does go on the record, you’ll wish you would have worked on it as though it was going on the record.
Here’s a few of the other notes I had from the Bruno Mars show this past Sunday…
-For all the bands who says Nashville doesn’t dance…There’s at least an arena full who dance. (My wife is queen of the dance floor. She is very good…I gesture loosely to the approximate beat)
-People like best the songs they know…even if those aren’t the best songs. (Although the argument can be made that by definition the ‘songs people know’ are thereby the best songs)
-No one cares how many tracks you use or don’t use as long as you hold our attention and entertain us. (side note: it seemed as though there were very few tracks used)
-You don’t need giant screens in an arena as long as you’re filling it up with something else.
-It starts with the lead singer. A tough truth for many (for both lead singers and everyone else).
-We are perceptive people, and more than that we believe we are very perceptive people. So when I see Bruno and his band on stage and am swept up by the fact that they look like they’re having an honestly great time, 1) I believe my perception and 2) I want to believe that I’m right and smart and correct, which deepens my belief in 1)
-I didn’t see anyone in the crowd not having a good time. Very few trips to the bathroom or to get more concessions.
Ok so this is the last day of Bruno posts.
I did these five posts about the show because I loved it and there was so much great stuff to experience, learn from and be reminded of.
But the truth is a five part series (or fifty part) could be done on anyones show, yours included.
Maybe you should be the one to write the five part series on your show.
