It’s not a great idea to over promise and under deliver.
It’s not a great idea to even just promise and under deliver.
A lot of people think it’s a good idea to under promise and over deliver. But if that’s the goal it’s actually very hit every time: by under promising and then promising even less the next time…but you still have the excuse that you over delivered. It’s easy to under promise and then over deliver by a little tiny bit.
Simply promise and deliver.
And do that so many times in a row that you become credible and that credibility turns into trust.
The term One Stop is used in the music licensing world (putting songs in tv, movies, etc) when the licensing company can give a complete Yes to using a song.
Simple example: When there are seven writers on a song and all the writers are represented by the same company, the company is allowed to say yes for all of them at once. Making it really simple and quick for the person wanting to use the song. This is a One Stop. ie. Stop here, get everything you need and keep going.
Simple example: When there are seven writers on a song but each writer is represented by a different company, the person wanting to use the song has to go to seven different companies and negotiate seven different Yes’s. Making it the process long and tedious and not usually efficient.
It’s really nice to be a One Stop. To be able to say ‘Look no further, I’ve got you covered’.
You can’t be a One Stop for everything, but you should be a One Stop for something.
It’s good for you and good for them.
***Sometimes when someone asks you for something you simply can’t be a One Stop and other meetings and signatures and contracts are required before taking action. But sometimes you can simply decide to be a One Stop…’Look no further, I’ve got you covered, I’ll take care of everything’.
There was only one extra seat in the Maharishi’s helicopter and John Lennon more than the other Beatles was insistent on getting the spot.
When Paul asked John why…John said “To tell you the truth, I thought he might slip me the answer”.
(That story is from one of the anthology dvds. If you haven’t, go watch all of them)
It’s a funny story especially when Paul tells it…even though John knew the Maharishi wasn’t going to slip him the answer, there was that part of him that was really hoping he would.
The quick fix, the life hacks, the short cuts, the tweaks on the morning routine.
Podcasts and blogs and videos and interviews and articles and podcasts and more podcasts are great. But more and more I get the sense that too many of us are John Lennon hoping for a helicopter ride and the answer.
***It all has its place and purpose. Don’t over state the purpose. It’s tempting, but don’t.
I’m sure the helicopter ride was great…Revolution 9 is better.
