If you’re at the airport you know where you’re going.
If you ask someone at the airport where they’re going, they never say ‘I’m not really sure’.
It’s probably safe to say that you ONLY go to the airport when you know where you’re going.
But lets back up for a minute.
People at the airport know where they’re going TODAY.
And that just might be good enough for today.
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If asking What happened? doesn’t help answer the question What do you need now?…then its worth considering skipping the first question.
The second question takes What happened into consideration while moving it into current reality.
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If you want to be number one and you make it to number two, you’re willing to do anything to get that one more spot.
So the problem isn’t ‘what do we need to do next’.
The problem is ‘when are we going to stop trying to make it number one’.
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If you sell shoes and your customer really likes a shoe and is wanting to buy it, they’re very eager to buy the second shoe too.
Shoes don’t have to be sold in pairs but they are because they always have been. People tend to like their second shoe to match their first one, so why not sell them together. A complete set.
All that to say…
I think if you’re releasing one song you should release two.
When people click through on your Spotify link, they already want to listen to the song you were talking about in the post.
When they’re finished with that song all they have to do is click on one more song and they get the satisfaction of having checked out ALL the songs. What’s more…why don’t you put some extra work into making sure the songs match? Not for them to be identical (this is where the shoe metaphor breaks down), but for it to be a slam dunk for ‘if you like that song you’re gonna like this song’.
And especially if your first song is good…that second song is right there. It’s not nine more songs, it’s one more song. So easy.
Keep experimenting.
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Not going out on the road lets you believe your fans are exactly the kind you always hoped for.
You get to dream that all those Spotify plays are coming from the cool people or the outcasts or the soccer moms, or people who own beach property.
But going out on the road tells a much more detailed story.
On the road you come face to face with the truth of the kind of person who is crazy enough to come see you. And that might be really different from what you dreamed up while you were safe in your apartment keeping tabs on your Monthly Listener count.
You hoped, dreamed and therefore expected the front row to be packed with college hipsters (the rich kind) but instead its middle aged dads. And they’re loving it.
So once you get out there and see who your actual fans are, are you willing to want those kind of people to be your fans?
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Contacts are worthless compared to relationships.
We know this but it’s easy to forget. It’s easy to go back to spending an awful lot of time building up your contact list as opposed to deepening relationships.
Sure you might need some more contacts.
But you for sure need to deepen your relationships.
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Drop me an email: gabe@gabethebassplayer.com