Oh To Be Known

What is your social media for?

Too many artists (and everyone else) operate under the premise that their social media is for them to become fully known by others.

i.e.
The more I post about everything the sooner and better people will finally know who I am and also understand why I am that way.

We all have that longing and it’s real and important. But I don’t think that’s what social media was designed for, that’s just what they want you to think it was designed for.

So if your social media isn’t for becoming fully known, then what is it for?

You need to be really clear with yourself and your team about what your channels are for. What parts of who you are and what you do are you going to make known and develop a consistent story around?

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Drop me an email: gabe@gabethebassplayer.com

Going Live

If you went live on Instagram or Facebook to play some songs, how many people need to show up for it to be enough people?

If it says one or it says one million, it’s just a little numerical number on your screen. Your screen looks the same either way.

It doesn’t cost any more or any less no matter the number of people.

You can’t hear the applause.

You can’t tell if the people know the words.

So how many is enough?

The answer…

The best answers are always questions…Why did you go live?

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Drop me an email: gabe@gabethebassplayer.com

The Shine

It always wears off. It has to. That’s why it’s the shiny part and not the actual thing.

Everyone loves the shine and that’s probably partly what attracted you…but when it wears off and you’re left with the actual thing, will you want what you have?

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After Comfort

Being comfortable with the melody should unlock you to perform, not to only bask in the achievement of being comfortable.

It can take a while to get comfortable with the melody of the song, for you to adopt it and put your stamp on it.

But now that you’re comfortable, what are you going to do with the comfort?

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Drop me an email: gabe@gabethebassplayer.com

Politicians’ Replies

Politicians operate under the idea that the question the interviewer asks is merely a prompt for whatever they themselves actually want to talk about.

They never answer the question. They always find a way to bend it back towards their agenda of whatever they want to say.

Artists could learn a thing or two from politicians.

Too often artists answer the questions. They forget to be creative. They forget they’re in the entertainment business not the information business.

Isn’t it interesting…

Politicians don’t answer the questions, but we wish they would…we wish they would inform us.

Artists do answer questions, but we wish they wouldn’t…we wish they would entertain us.

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Drop me an email: gabe@gabethebassplayer.com

The Key Feature

I like the way the buttons on my keyboard sound. That pleasing click sound probably wasn’t invented the same year it came out.

Someone on the development team came up with it and then passed it off to a marketing or vision team and they’re the ones who decided when it would be best to include the new keys.

Computer companies know there are going to be iterations. So they plan which elements and new things they’re going to feature this time around…because there’s gonna be a next time too.

That melancholy acoustic song you have, maybe it’s the perfect time for it or maybe it needs to wait and it’ll make more sense to feature it later.

But just because you have it now doesn’t mean it needs to be released now.

***Which features, iterations, angles are you highlighting right now? Which ones are you going to feature next year and the year after? Which ones need tweaking? Which ones still need to be invented?

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Drop me an email: gabe@gabethebassplayer.com