Price Is Right

You don’t go on the Price Is Right to be contemplative and dig deep and be the smartest about what the answers are. ‘That’s not what we do here’.

And they’re ok with that.

Everyone at that show somehow showed up with the same excited attitude, wanting to wave their arms and shout numbers and have a fun time. ‘That’s what we do here’.

Your show isn’t the same as Price Is Right show, but you put on a show too.

If everyone was 100% on board with your show, what would that look like?

***You probably already know at least part of the answer. Now it’s time to crank up those knobs and be ok leaving the others behind.

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Drop me an email: gabe@gabethebassplayer.com

Marketing Right Now

The only way to market and promote right now is through your existing culture.

Your culture + consistency is the only thing that will work (and by work, I mean beneficial for both you and them).

The only people listening are the people who already want to listen to you because of the culture and vibe you’ve already created coming into the month of March.

To target people beyond that, you will stick out like a very unwanted sore thumb.

Shouting louder just doesn’t work right now. Shouting at strangers is more pointless than ever. The only people you will effectively communicate with right now are the people who are already gathered around you.

That’s ultimately a good thing.

***And culture isn’t something you can fake and it’s not something you can develop quickly. i.e. all the emails we’ve all gotten this week from companies who care about us but we haven’t received a valuable email from them in years. When times get tough it becomes really important that you started developing your culture (and who you want to be during tough times) a couple years ago.

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Drop me an email: gabe@gabethebassplayer.com

Musicians Are A Resilient Group

Musicians are used to being unemployed. Every time they walk off stage they’re once again unemployed. Until the next gig. Until the next time they get back on stage.

Musicians are a resilient group.

Musicians know the truth about job security.

Musicians are the last to get paid in the music business but first on the call list when magic is needed.

Musicians don’t like the smell of nasty smokey bars either. But they kind of do.

Musicians are smart and capable enough to do other things but would rather not.

Musicians always wind up playing music.

Musicians can find a little comfort just about everywhere, but have a tough time being completely comfortable just about anywhere.

Musicians are the gasoline of the stage.

Musicians make the complex sound simple, the simple sound beautiful.

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Drop me an email: gabe@gabethebassplayer.com

Room For Hits

Where’s the hit song? What does a hit sound like right now? Does it highlight the uncertainty, does it juxtapose the uncertainty, does it tell a personal story, which words are too predictable, does it have to be a ballad?

The vacuum has been served up on a silver platter, ready to be filled. 

Sooner or later a song will fill it. 

***As songwriters you can’t write a hit, you can merely write a great song. A hit song is a hit because a million other factors lined up perfectly to make it a hit. But yes, you can write a great song that inspires and invites the luck to draw closer.

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Drop me an email: gabe@gabethebassplayer.com

Fame And Fortune

If everything goes according to your plans, you’re going to be left with the thing you’re ultimately pursuing.

What is at the heart of what you pursue? Not what do you wish or hope or act like is at the heart of what you pursue, but what IS at the heart of it?

When you make it to the top and all you’re left with is fame and fortune…it’s probably because that was the heart of your pursuit.

Maybe it’s important to make sure you’re pursuing more than that now. That way when everything goes according to your plans, fame and fortune isn’t all you’re left with.

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A Little Familiarity

On Friday I sent out a post encouraging you to do a little something extra with the unexpected extra time a lot of us have right now.

That was suppose to be for you. But some of you turned it around on me. You naughty naughty people. But yeah, ok, I get it, you’re right. I’ll play. I hope you do too.

So here goes, starting with the script from Friday…

With everything in life except Christmas being cancelled I have some unexpected extra time on my hands right now…so with that extra time I made this for you…

A bass player singing an Oasis song on guitar, wearing a Bruno Mars hat.

A little familiarity might go a long way right now.

#UnexpectedExtraTime

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Drop me an email: gabe@gabethebassplayer.com