The Long Last Paragraph

If there are a few short lines

and then one long paragraph,

it builds expectations for what the last paragraph is going to hold.

You don’t have to be a journalist or in marketing to start seeing what works and what doesn’t. When you open an article or an email and there are a bunch of long paragraphs in a row, most people see it as too much. It’s hard to go from line to line for that long with no line spacing in between. But a post like this? Yeah, it works. You knew the flow before you even started reading.

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Drop me an email: gabe@gabethebassplayer.com

Links We Click

In the beginning there were no links to click at all.

And then links showed up.

We have types we click. I click on this kind of link, I don’t click that type. But it wasn’t always this way.

We got trained. We didn’t always know what to do or what we wanted. But through recommendations, similarities, repetition, marketing, curiosity and time we now each have our types.

Why does this matter?

Because you want people to click on your stuff and you’re frustrated that not enough of them do.

You need to train them.

Make it fun and part of the culture for your people to click/interact with your stuff the way you want them to.

Do you want comments? Click through? Plays? Likes? Shares? Emails? Phone calls?

Do things that cause the type of interaction you want and over time the results (ie. the culture) you desire will bloom.

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Drop me an email: gabe@gabethebassplayer.com

Spinning The Unexpected

Things going wrong on stage is a gift if you’re willing to be open to it.

Something wrong is often merely something unexpected.

And if you learn the skill of spinning the unexpected into something beneficial, you’ll never have a shortage of benefit.

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Drop me an email: gabe@gabethebassplayer.com

Luck

Just because you put in the work doesn’t mean you’re going to get the result you want.

You will simply get what results from the work.

The entertainment business (and making money in it) isn’t built on fairness. It’s built on talent, hard work, connection and luck.

And it’s that last category that gets really frustrating…and it doesn’t care about the others. Luck doesn’t care about justice or feelings or will power. Sometimes talent, working hard and connection seem to cause luck, or entice it but luck is unreliable at best. At worst, it keeps acting like it’s going to show up but never does. That’s painful.

So there’s the result you want from the work, and what results from the work.

I hope one way or the other they can be the same thing.

Best of luck.

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Drop me an email: gabe@gabethebassplayer.com

Watching AND Passing Around

Lots of artists going live on the internet right now.

And that’s a great thing. You should keep doing it. It benefits everyone involved.

I’ve watched a lot of them.

But…I’ve yet to be sent one from someone else saying ‘you gotta see this’.

There’s still room to push. To be extra creative. To try something new. To be not only worth watching but worth passing around.

Keep going.

***Important to note…Your goal doesn’t have to be to do the type of thing that gets passed around. I’m simply pointing out that there seems to be an opening for this type of thing.

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Drop me an email: gabe@gabethebassplayer.com

Nightcap 24

Your non-stick pan isn’t non-stick anymore…that means you ate the stuff that made it non-stick.

Does having the top button un-done relieve the stress or does the act of unbuttoning the top button on the shirt relieve the stress?

I use to think the golden rule was no running in the halls.

Loose pants are easy to make and buy and sell because they don’t have to fit just right.

If you need to tell me to check out your smash hit, it isn’t a smash hit.

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Drop me an email: gabe@gabethebassplayer.com