If you can make people stop worrying about missing out on something else, you win.
It’s not that we have short attention spans, we just can’t stop thinking that we’re missing out on something that might be better.
Are you good enough to make us forget?
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Drop me an email: gabe@gabethebassplayer.com
As a small business one of your greatest strengths is the ability to make quick, new decisions and take new action right away, changing as circumstances and culture change, while maintaining clear communication with everyone on the team.
As a small business one of your greatest strengths is knowing exactly what your purpose is and being singularity focused, unshakable, adamant about the goal, not changing for anyone because they don’t get what you get.
We can’t A/B the past or the future. We’ll never know what would have happened if we stuck with the plan or if we changed it.
Our strength is in that we have the choice of what we do next and enough scars to discern the next path forward.
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New Hum Love playlist up on Spotify and Apple.
If you want the people to dance and they’re not…you’re either playing the wrong songs or playing your songs for the wrong people.
There’s some good dance grooves this month along with some feel good vibes…and a cool tight track called Beverly Blues.
If you don’t know the words, Hum Love.
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Drop me an email: gabe@gabethebassplayer.com
There isn’t correlation between the amount of effort you put in and the attention you receive.
Just because you labored over your album for two years doesn’t mean it’s going to stream well.
As a listener, I don’t care that you wrote a hundred songs for your next project. I just hope there’s one I need to hear again.
You get attention when you make something that people want. When you cause desire. When you’re reliably surprising.
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Drop me an email: gabe@gabethebassplayer.com
We’re moving.
Where as right now we might ask ‘What kind of car do you drive’, soon enough we’ll ask ‘what kind of car drives you’
It’s a change that’s inevitable, easy to imagine but hard to believe.
When we’re in one set of norms it’s inevitable that they will change but it’s hard to believe…even though we spend a great deal of time imagining it.
When imagination is powerful enough, it can grow into belief and from there we actually start looking for and contributing to the change.
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We’re not tempted by the quick fix anymore. We know about the quick fix, the distraction of it and it’s flimsy backbone. At this point it’s easy to see the quick fix and not be tricked into going for it.
But we also believe we can out smart the long game.
We would never claim to be shooting for over night success, but certainly believe we’re better than being last in line.
Then again, behind all of this is the metrics we’re measuring. What are they and who decided?
We don’t believe in the short line and we don’t want want to be last in line.
What line are we actually in?
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Drop me an email: gabe@gabethebassplayer.com