Magnetic Timing

When you’re actively working on an album with a release date: other writers want to write with you because they’re hoping to get a cut.

When you put out the album: other artists want you to write with them because now there’s a buzz about you.

This is real and it’s ok to take full advantage of the magnetic timing of both these scenarios. 

Don’t over look the power you have to connect and create, even with people you think are a bit out of your league. 

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Filling The Time Slot

Comedians ask other comedians, what do you have? As in, how many minutes do you have?

Not how many can you do. But how much good stuff can you do.

Because it’s not about standing on stage telling jokes. It’s about making people laugh.

They understand the huge difference of having two minutes vs. five. Ten vs. twenty. Twenty vs twenty-five. Each minute has to be funny…if it’s not, cut it.

And there’s no glory in saying you’ve got ten minutes if you only have five. Everyone is about to find out the truth once you get on stage anyway.

In music, artists often simply say yes to the allotted time without first asking themselves if they have enough great material, enough of a show to fill the slot.

Lots of artists think they have thirty great minutes and they only have ten. Lots of artists think they can pull off seventy five minutes but they only really have thirty.

Don’t say yes to a time slot. Say yes to putting on a great show. Your show.

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Hindsight Is 2020

In a few months when the clock strikes the new year, it will give a whole new meaning to the phrase ‘hindsight is 2020’.

When it’s 2021 and we look back on 2020 we’re going to discover a lot of good things that didn’t seem good at the time. Hindsight is 2020, and now we see that the changes we thought were horrible have turned out to be a step in a new and better direction.

We don’t know what we don’t know. That’s why the power of hindsight, once it kicks in, it works. We can look back and see a broader picture. Forest for the trees.

Pretty soon 2020 will be in our hindsight and we’ll say nicer things about it.

Why not start now?

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Race Car Drivers And Me

Professional race car drivers can go really fast.

So can I.

That’s where the similarities end.

If there’s a turn up ahead the race car driver can make the turn safely while still going really fast. I cannot.

If another car needs to be passed, they can. I can’t.

They can talk on a headset, look in the rear view, avoid a wreck, implement a strategy, change the strategy, move outside, inside…all while going really fast.

Fast? I can do fast. But it’s not about fast as much as what you can do once you have it.


And we all wish we could get there faster, but only in developing all the other necessary skills along the way will the speed be worth it.

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But I Loved The Documentary

I’ve heard it a hundred times, “I don’t really like their music, but I loved the documentary”.

And now that we love the documentary are we more likely or less likely to like the music? More.

You might not have the budget and production staff to make a full documentary but you certainly have all the tools you need to make videos about your songs. Docu-minis. Tell us about the song. Show us the room where you wrote it. Let us hear the scratch demo. What restaurant did you eat at right after you recorded it? Let us in. It’ll be fun.

Even if we don’t love your music, maybe you can show us your compelling-ness another way, which can only help us in one day loving your music.

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Coming Up With A Promise

Most artists don’t have the problem of over promising and under delivering.

The problem is there’s often no promise at all.

This isn’t to say you need to go on social media and declare a promise to your fans.

But rather it’s an internal promise within the team which then is experienced by the fans.

The promise comes from your answer to: What are we here for? And who are we here for?

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Drop me an email: gabe@gabethebassplayer.com