The Price Of Ice

I always forget to get ice until a half hour before the party.

Luckily there’s a grocery store nearby so I hop in my car and drive the speed limit as fast as I can to the store. It’s not about getting a ten pound bag of frozen water it’s about having ice for the drinks so the guests are happy and we have a wonderful time.

There’s a LOT riding on the ice.

So how much is a bag of party ice? $1.99

Are you serious??? I would happily pay $20 or $40 to save me from the embarrassment of NOT having ice.

So two things…

-If I have ice, no one notices. If I don’t have ice everyone notices.

-The price of ice is a great deal…But the ice people don’t realize what they’re selling. It’s way more than ice.

Ok one more…

-Because it’s such a bargain I will keep buying.

What are you selling?

What are you REALLY selling?

Is it a good deal? i.e. is it worth more to the consumer than what the consumer paid?

Hum Love on Spotify and Apple

All I'm Askin Is For A Reaction

The reaction makes us feel seen. The reaction means we weren’t ignored. The reaction doesn’t necessarily mean we are understood but it means we mattered enough for someone to give their attention.

We all need to be seen. We all need to get a reaction.

The question then is, who do we want a reaction from? And what do we want them to react to?

If it’s not working it’s probably worth changing one of the answers.

Hum Love on Spotify and Apple

Came In Through The Kitchen Window

I opened my kitchen window and my neighbor was playing a really great playlist on her back porch.

What made it even better was that I didn’t pick it. What made it even better was that when I opened my window I didn’t know it was going to start playing. What made it even better was that I there was no way for me to know what song was coming next.

For how much we want find the thing we want…we want the thing we want to find us.

Hum Love on Spotify and Apple

From Walking On Until Walking Off

The show starts when you walk on stage and doesn’t end till you walk off stage.

The whole time you’re up there it’s the show. Even when you don’t feel like it is. Even when you think it’s just in between songs and isn’t part of the show and no one is really watching…it’s still the show.

How much intensity, what kind of intensity, what and where the big moments are, the silences, the script, the transitions, the beats and grooves and notes…that’s up to you. Those are your tools for your show.

But by far the most important thing to learn, remember, understand and play around with is that the entire time you are on stage you are putting on a show.

Hum Love on Spotify and Apple

Speculating

If talking and speculating about what you think will happen has no bearing on what will actually happen it might be time to change the conversation. Or…keep having the conversation but understand it’s just for fun.

»» Perhaps no better example of this than sports commentary in the days leading up to the game.

Hum Love on Spotify and Apple

Extra Time

There’s the thing you’ve been wanting to do once you find a little extra time. It’s just that you’re so busy with everything that it’s tough to find the extra time.

And then you find some. But you’re so tired from being so busy that you decide it would really be best to do nothing with this extra time. That you need a break in order to properly climb aboard your busy schedule once again.

So the thing you’ve been wanting to do gets delayed again until you find a little more extra time within your busy schedule…the busy schedule that makes you tired that makes you want to take a nap when any extra time pops up rather than do the thing you actually want to do.

It’s not that we don’t have the time. It’s that it’s hard to re-focus our minds (after a long day or a long month) from one desire to another.

You have the time. Push through and make it happen.

Hum Love on Spotify and Apple