Telling Friends
You want them to tell their friends about you. So what are they going to tell them?
If there’s nothing to talk about they won’t.
If there’s something to talk about, turn it up.
When someone says to you to “My friends told me about you, they said…”, what follows should come as no surprise. Almost like you planned it.
En Route
The good thing about driving from Nashville to LA is that at every point on the journey that isn’t LA, it’s understood that the caravan is simply en route.
There isn’t confusion or worry about what role the other stops play in regards to the overall journey.
And you don’t blame Memphis or Oklahoma City for not being LA.
The problem we all run into sometimes is we forget we’re en route.
We think we’re stuck here forever and we blame Albuquerque for not being Hollywood.
But this isn’t forever. It never is. We’re moving. We are en route.
Connecting Like You Hope You Will Have
When you go to sell something to your audience you’ll wish you had been more diligent and consistent with interacting with your audience starting a long time ago.
It’s a classic artist blunder. The artist ramps up audience interaction about two weeks before a big announcement and expects a huge conversion rate. And what’s more is that the audience is smart…they can tell what’s going on here.
So the future you hopes that the you right now will be more diligent and consistent with your audience. That you will care all the time, not just when you need clicks and sales.
Remembering Quickly and Memorizing
Remembering quickly is different than memorizing.
Remembering quickly is what you do when you’re singing karaoke. It’s all there but you’ve got to remember it moment by moment. It’s a constant nano-second by nano-second version of ‘ok what’s next?…oh yeah I remember’.
Memorizing is different. When it’s memorized you can do something in addition to what you’ve memorized. You can build on it. You can sing the song AND perform it. You know the words so now you can choose what to emphasize.
(A student driver is constantly remembering how to drive. That’s why they have the sticker on the back and we give them extra room. But once it’s all memorized, it’s time to roll the windows down and enjoy the ride.)
If remembering quickly is all that is needed, there’s no need to memorize.
But some things are worth memorizing so we can do something with the new freedom that comes on the other side of the memorizing.
The GOSF
The GOAT
It certainly has a nice right to it, but it might be important to say what we really mean by the greatest of all time…
The GOSF
Greatest Of So Far. No ring at all. But more true. Because every once in a while the ‘greatest’ changes. Whether the person who fits the definition changes…or the definition changes and thereby crowns someone new. We might know who the greatest of so far is or who the greatest of right now is…but it’s never for all time.
And that’s the most exciting part.