Cracking The Christmas Hit Code

Right now the entire Spotify US Top 10 is Christmas songs. It’s all the ones you’d think would be there. The classics.

The only way to have a chance at getting in that Christmas club is to truly commit.

There have been a handful of artists recently who have made a real push to crack the Christmas song code. Putting out a Christmas album, pushing a single, doing a tour…and then doing that cycle a couple more times.

And they aren’t in the top 10. Not even in the top 50.

So if you do all the work but don’t get the Christmas hit, was it worth it?

Hum Love on Spotify and Apple

The Good Thing About Old Magic

When you’ve had the magic, the chemistry, the thing and then that particular season comes to an end, it’s easy to think that it will never come back. It’s easy to think that the extra special is a thing of the past. You had it once, you should be happy you even had it once but it’s not ever coming back.

On the other hand…Having the magic once before tells you that the MAGIC IS IN FACT POSSIBLE.

Having the magic once before is a gift. Not only for that particular season but to open your eyes to see that it’s a real thing that really happens. And it could happen again.

Hum Love on Spotify and Apple

No Limits

You don’t show up and write everyday to see if this is the day that you’ll finally run out.

You write everyday and develop an understanding that while creativity has edges, it doesn’t have limits.

Hum Love on Spotify and Apple

A Big Contribution

That’s what we want to make. We want to follow our instincts about a project and have our instincts and skills validated through connection with a large enough group of people.

We want our big contribution to be helpful, to lift others. And for ourselves to have done something difficult, faced a challenge, pushed through, overcame the odds and achieved an outcome that is uniquely ours.

Of course the question is how big is big enough?

The answer won’t magically appear to you. You have to dig into it.

Hum Love on Spotify and Apple

Why Did It Happen Like That

Learn what you can from the previous circumstance and move on to the next.

If it’s helpful to ask the question, ask it.

But don’t let ‘why did it happen like that’ become a distraction.

We can get lulled into constantly digging into the answer to the question rather than doing the work we actually set out to do.

Hum Love on Spotify and Apple

Reminder Checklist

Pay your people on time

Show up on time

Come up with new ideas

Follow the excitement

Lead by serving

Tell your people ‘good job’

Be willing to do the hardest part

Delegate intentionally and gracefully

Consistency is key

Business isn’t just business, it’s personal too

Good food helps everyone feel good

Hum Love on Spotify and Apple