That’s what most of us are looking for most of the time.
Whether it’s a band with a new song or a deli with a new sandwich…if we’re venturing outside of the same ol’ same ol’ we still want it to be kinda like the same ol’.
This doesn’t mean you can’t push your audience and take risks and be creative…but it’s helpful to have a gauge on how wide of a fresh and familiar spectrum your audience is hoping you’ll display.
For a music artist, social media is (in large part) a behind the scenes look into the artist’s career.
So if you’re a music artist you need to keep in mind…’Behind the scenes’ can only exist because there is a higher priority that comes before it: the music. Behind the scenes, by nature, can’t be the thing itself. If it is then you’re making a move away from being a music artist.
»» Let’s boil it down…What’s better, your Instagram page or your music?
There are some great deals right now at the best hotels in Paris!
But you can’t take advantage of good hotel rates until you fly to the city. And maybe you’re too busy to take a flight, or it’s too expensive, or you’re afraid of flying, or you’re worried your luggage will get lost, or you had a bad experience with TSA and now you don’t like airports.
So the beautiful hotel in Paris with the stunning views and cute shops and restaurants within walking distance will have to wait.
Some opportunities require a giant leap and maybe right now isn’t the time to make that leap.
But then again maybe it is the right time and you just need to find a way.
You can have a nice house and a nice car without most people hearing of you.
You can make it without making it.
Most people making it in music aren’t famous.
Most people making it in music haven’t had a hit or been on the top of a chart.
Most people making it in music don’t play arenas.
There may not be an endless supply of million dollar per year careers available but there are a lot of careers available that pay less than that.
If you end up with a career in the music business but never have a hit or fame, were you successful?
When you’re dealing with an unsatisfied customer there might be a long list of things you can’t do for them that they wish you could.
But if you’re truly wanting to serve the customer, dig deep and find the one or two things that you CAN do on their behalf.
A helpful hand is always welcome even if it doesn’t bring with it everything they hoped for.
Let’s do another one like that.
Like what?
A catchy headline that got a lot of clicks…or a high quality article article.
A tour where we got a lot of sponsorship money…or one where we put on a great show.
A song with all the same beats so it got added to the playlists with all the same beats…or one that we’re proud of deep down inside.
Both things in each scenario can be true. But when we get some traction we need to be clear about what piece of the excitement we’re picking up and running with.