You want people to take a video.
But what you really want is for people to post the video.
A great way to get people to post the video is to tell people not to take a video.
»» Another great way to get people to post the video is to do something or make them feel something exceptional.
Overtime. We all know about this. Sometimes we have to do it. Things go wrong, new problems arise but the deadline stays the same, so some long days are called for.
Over time. Most of us don’t have a very good understanding of the effect of our work over time. We have a funny relationship with time. We know that it’s powerful but don’t grasp the exponential potential for what it can do for our plans.
Work overtime when it’s needed.
Your work, over time, is effective.
There’s the phrase ‘be so good that they can’t ignore you’…but we know good and worthwhile things get ignored all the time.
A more helpful phrase might be...
You’re good enough that a few people aren’t ignoring you…why aren’t they?
This answer is the key to better and bigger.
The best way to have a good time in Nashville is to come to Nashville and not be constantly asking yourself if you’re having a good time.
If you’re constantly asking yourself ‘Am I having a good time in Nashville’ you’d get bored if you had the same answer each time…so your answers vary. Am I having a good time in Nashville at this moment? How about this one? What about now? And how does this moment stack up to the last one?
Within a day or an hour you’ve answered the question a thousand times…and now you’re pretty confused as to whether or not you’re having a good time because your answers have spanned a wide range.
There’s a time and a place to assess and reflect but no need to assess and reflect about right now, right now.
»» And Nashville could be anywhere, anyone, anything.
If your strong suit is consistency, it might be difficult to make things feel fresh and new.
And sometimes you might need some fresh and new in order to get some wind back in the sails.
It’s surprising how consistent your output can still be while being able to change some inputs.
Instead of running five miles on a treadmill every morning, go outside.
When you’re serving the food to the customer, ask what they’ve been up to today.
Keep your melody and tempo the same but add some passing chords and a different kick drum pattern.
You kept your promise but made it more fun and interesting to you.