These four types of stories make sense to people.
We see them all the time in sports but anyone or any organization can use these to their connective advantage…
The good team that continues to do well
The good team that is falling short
The unexpected good team
The up-and-comer
When we ask that question out of frustration and complaining it usually means ‘why isn’t the market or industry noticing what I’m doing and redirecting its path toward me’.
We want to keep doing what we’ve always been doing but have more people pay attention. We want a miracle.
However when we ask that question out of curiosity we usually start finding tweaks and shifts that we can make ourselves in order to make it more likely that our offerings will intersect with the desired market.
You’ve probably heard that a lot.
And yes you probably would be. But just because you’d be good doesn’t mean you should.
While it’s definitely more fun to do something you’re good at, what it really comes down to is…
Do you want to do it? (Desire)
Are you going to do it? (Action)
Because with desire and action there’s a lot you can get good at.
When the to-do list is at its finest it’s a true gift…it tells you that if you’re not doing one of the things on the list then you’re not doing what you should be doing. Anything other than what is on the list is the wrong thing right now.
It’s clear, specific, concise and rigid. It directs focus and action in a powerful way.
Your mom listens to your songs or your podcast because you’re her kid.
Family is easy. They listen because they love you and think you’re the best.
But it’s gonna be tough to build a career with just the family tree.
People listen to things because they want to. I don’t hear people talking about the album or podcast they listen to because they don’t like it.
They like the sound of your voice. You inform, entertain, connect, make them laugh, cry, get them pumped, give them hope, give advice, inspire, anchor them to their values, and the list goes on.
You only have to get good at one. And the good thing about everything listed is that there are plenty of people looking for each.