Fishing Stories
By far the most important thing about the fishing story is that there isn’t a picture.
It’s not about verifying the size of the fish…and with no picture to get in the way, it’s clear that the only point of the fishing story is to communicate the excitement that took place.
You’re free to take lots of liberties when we all agree why we’re listening.
Four Sports Stories
These four types of stories make sense to people.
We see them all the time in sports but anyone or any organization can use these to their connective advantage…
The good team that continues to do well
The good team that is falling short
The unexpected good team
The up-and-comer
Why Isn't it Working?
When we ask that question out of frustration and complaining it usually means ‘why isn’t the market or industry noticing what I’m doing and redirecting its path toward me’.
We want to keep doing what we’ve always been doing but have more people pay attention. We want a miracle.
However when we ask that question out of curiosity we usually start finding tweaks and shifts that we can make ourselves in order to make it more likely that our offerings will intersect with the desired market.
Finding New Friends
You'd Be So Good At That!
You’ve probably heard that a lot.
And yes you probably would be. But just because you’d be good doesn’t mean you should.
While it’s definitely more fun to do something you’re good at, what it really comes down to is…
Do you want to do it? (Desire)
Are you going to do it? (Action)
Because with desire and action there’s a lot you can get good at.