Music and Lifestyle

When we were young we were looking for music AND lifestyle. We didn’t have a lifestyle (or a style) yet so along with adopting the music as our own we wore the same clothes as the artist, assumed the same outlook and attitude, talked like them, thought like them, prioritized like them.

Listening to the music was about more than the feeling it gave us…it was about identity. We were absent our own lifestyle, and music came along and gave us both a feeling and a lifestyle.

As we get older we tend to appreciate new music for what it is…new music. Our lifestyle is already pretty set (in part thanks to the music from our formative years) and we’d rather stick with what we’ve got.

We have clothes we like, a posture we’ve become known for, beliefs that have gotten us this far and a priority list that extends way beyond blending in with the latest wave.

This idea has a powerful effect on how you market to your audience. What are they looking to you for? Does that line up with what you’re offering? How will you know you’re making a difference?

 

Hum Love on Spotify and Apple

Massage Talk

If the masseuse says ‘wow you’re tense’…I don’t know of anyone who would be surprised.

If the masseuse then asked ‘what’s all this tension’…you would easily be able to rattle off your list. But the masseuse doesn’t tell you to change your lifestyle. In part, your tension keeps them in business.

Perhaps the more interesting thing would be if the masseuse were to say ‘wow you’re not tense at all’. Even if it weren’t true it might help you think you’re more relaxed than you actually are…which just might end up making you more relaxed than you were.

 

Hum Love on Spotify and Apple

Two Posts About No

Maybe they said no because they had spicy Thai for lunch but it was a little too spicy now they feel sweaty and uncomfortable and just want you to go away.

Maybe they said no because you forgot to bring a briefcase of cash.

Maybe they said no because they already have one like you.

Maybe they said no because they’re not in the business of working with one like you.

Maybe they said no because you didn’t ask for a yes.

Maybe they said no because they didn’t like the song.

Maybe they wanted to say yes but they said no because they knew their boss would say no.

Maybe they said no because they don’t see what’s in it for them.

Maybe they said no because it was winter and they hate winter.

Odds are all of these reasons are simply ‘no for now’ and can be changed with time, a specific vision and plan…and persistence.

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Here's a short list of things that can turn no’s into yes’s...and each have their own consequences.

Krispy Kreme donuts

Enthusiasm

A million dollars

Memorizing all the relevant names

A thousand dollars

Time

Begging

A funny story

Picking up the tab

Initiating contact

Letting the other person initiate contact

Caring for the other person’s dreams

A good hair cut

Shared experiences

Faith

Naivety

Maturity

Proceeding as though they said yes (super risky)

Camaraderie in your organization

Amazing songs

Playing to your strengths

Whisky

 

Hum Love on Spotify and Apple

Two Hands

In one hand I show you I have a dollar.

The other hand is closed.

Which hand do you choose?

The fun of the game is over once the choice is made and I open my hand.

So if the point is to have fun, then the goal is to spend as much time as possible (years) within the tension of giving the choice but not yet opening the other hand.

 

Hum Love on Spotify and Apple

The Nervous Face

What’s the face you make to where everyone else knows this is new and different and a little un nerving and not the norm. You don’t have a face for that and neither do they. We give others way more credit than we should and take more imposter than we should.

When the Olympic runner steps up to the line…what’s the face they make for being a little nervous, anxious, afraid and uncertain?…they don’t have a face for that…even though there’s a good chance that’s going on.

They simply step up to the line feeling all of those things but acting pretty normal. And so we think they are fearless and made of steel.

But when it’s us stepping up to the line, we know we’re a mess…but they don’t. They think we’re fearless and made of steel because it turns out the two things often look the same.

 

Hum Love on Spotify and Apple