Open With Your Closer

It’s an interesting idea to consider anyway.

You know how hard your ending slams. It’s the hit. The big song. The one you know works every time. The crowd pleaser.

Could you bump it to the front and then build the rest of your show?

That’d be a pretty good show.

And then maybe in six months do the exercise again.

»» Coldplay starts with confetti, lasers, light up bracelets and a hit. And it just gets better from there.

 

Hum Love on Spotify and Apple

Song Pressure

There’s all the pre-release build up you hear about the song before you hear the song itself…and songs have a hard time living up to that hype.

Why?

Because before you hear the song, the song can be as magical as you want it to be. Your imagination runs wild with expectations. Dreams of how great it’s going to be. You’ve felt the highs that music can give and everyone is saying that this song is going to take you there.

It’s too much pressure. Songs are smaller than that. And bigger than that.

A song is a little offering from the artist. Meant to be heard and experienced and then it’s over. But when done right it leaves the listener different than before they listened. Which is a miracle.

»» This is also why it’s easier to hype to kids and still exceed expectations…because they haven’t heard and seen and experienced all the music that an adult has. Their imagination for what a song could be is limited but ready to expand. If you can reach them with great music during this time, you will claim the spot in their mind associated with ‘Woah, I’ve never heard anything like this that made me feel like this before’.

 

Hum Love on Spotify and Apple

Less Making More Keeping

Maybe we’re burned out on hearing promises.

So many of them end up being empty.

Let’s try something else…we can skip the glory and majesty and fanfare of making a promise and go straight to keeping a promise.

It might take a little longer for people to catch on to the promise but there will be no doubt about it.

 

Hum Love on Spotify and Apple

Marathon Business

It’s a bad time to start a business while you’re running a marathon. Even if it’s a really good business idea.

Finish the marathon. Catch your breath. Stretch. Maybe take a day off.

And then you can start the next thing.

 

Hum Love on Spotify and Apple

Talent And Work

It’s fun to ride the lightning on raw talent. You’re a natural. No need to work for it or think much about it because you’re that good and it always seems to show up. It’s a thrill. It’s a pure magical mystery. But deep down…you’re desperately hoping it will be there again when you need it. Terrified it might not be. Afraid it might leave and never come back and you won’t know how to get it back.

On the other hand…If you know how to work for it you’re more likely to be able to summon it when you need it. You’ll be able to call upon it. Because you know the pathways. You know the tricks. You know how to conjure it because you’ve worked for it, building it up. You know all the building blocks.

The thing you know how to work for becomes a reliable thing to trade on.

 

Hum Love on Spotify and Apple

The Right People

When you find the right people, do everything you can to keep them. The extra special is rare.

»» If you have to choose between the extra special or money, choose the magic. But if you have to choose between the two, you need more options.

 

Hum Love on Spotify and Apple