The A

The A on my computer is keeps coming off. I think one of the clamps that holds it down is broken…so sometimes when I press it with my pinky, the little square just stays on my finger.

Here’s the real problem…

It’s infinitely easier, faster and more efficient to buy a whole new computer than it is to get the key fixed. But I find it interesting that the easier, faster and more efficient choice isn’t the best choice for me in this case.

I’ll probably live with the wiggly A a little longer and then suffer through a half a dozen phone calls to Apple repair places to find out who can fix it for five dollars.

Hum Love on Spotify and Apple

Unplugging From The Old Thing

You never have to anymore.

The former band, the former city, the former lover, the former season.

It’s just as easy to keep up with the past as it is the present. Reliving the pictures and videos and following the old accounts and keeping up with ‘where are they now’. There’s enough content for our past seasons to never have to unplug from them.

It used to be once you left town you were gone and all you had was your new landing spot. However, now you can be in your new landing spot but still be fully plugged into the old one. And even more…not unplugging from the old thing has the power to keep you from finding the new thing to plug into.

It would be easier to unplug from the old thing if there weren’t so many ways to stay plugged into it. You’re gonna have to pull the cord yourself.

Hum Love on Spotify and Apple

Grace And Imagination

That’s what we give to the demo version. Or at least that’s the invitation when someone sends us a song title with (demo) after it. Forgive the mess and let the creative brain flow.

Demos are fun because we’re hearing something in-process. More exposed. Without as much insulation. I love demos.

Inviting someone (or being invited) into that part of the process is a true gift.

Hum Love on Spotify and Apple

One More Seat

If you’re building a new theater it pays to add one more seat. That extra seat represents thousands of dollars in annual revenue. And to add one more seat you only need to down size all the other seats in the row by a half an inch.

So you cut each seat by a half inch and that gives you an extra seat. And since the math works in one row, why not do it to all rows…so now you’ve got an extra seat in each row. Now we’re making money.

You’ve squeezed a half inch out of each seat…but if each seat has two arm rests and you can cut a quarter of an inch of each arm rest, that math should give you ANOTHER seat in each row.

So now you’ve got seats that are a little narrower than normal but functional…and arm rests that usable but aren’t quite comfortable. But the cashflow is gonna be insane.

It’s a slippery slope…

What about taking out the arm rests all together? How narrow can the seats be without violating codes? Can the aisles be narrower in order to add more seats? What’s the minimum amount of leg room needed…maybe another whole row can be added?

At some point you have to ask…is anyone going to want to come to this place? Or even more so…is anyone going to want to come back…is anyone going to tell their friends how wonderful it was?

Eventually, adding one more seat is going to do the exact opposite of what you hope adding one more seat is going to do.

Hum Love on Spotify and Apple

Airbnb Commercial

The current Airbnb commercial is great…

If you book a hotel, your bedtime has to be the same bedtime as the kids’.

If you book an Airbnb, your bedtime can be whenever you want.

From day one this was always true about Airbnb. Only recently have they decided to crank up the volume on that aspect. It’s an angle that isn’t for everyone…but for the people it’s for, it resonates deeply.

For most of us the key to the great commercial or ad or marketing idea or message lies within something that is already true about what we do. We just need the eyes to see it and the guts to go for it.

Hum Love on Spotify and Apple

Yellow Light

Green means go. Red means stop.

Yellow means a lot of different things. Do I speed up or slow down…what’s the person ahead of me gonna do…and the person behind me…how long is the yellow…are there cameras…who gets the green light after this one turns red?

The greens and reds are so clear and easy.

Yellow is more like real life.

Hum Love on Spotify and Apple