Being Around Great
When There Aren't Enough People
If the right amount of people don’t show up to the show, who gets the blame?
The agent should have booked a different venue.
The promotor should have done more targeted advertising.
The label should have gotten the single on more playlists.
The publicist should have booked more interviews.
The band should have done more stuff on social media.
Building a live audience is important and all of the characters listed above play an important role. And you need the right people in the seats. But the only thing (and the best thing) to do once you’re on that stage is to put on a show that people will want to see again and tell their friends about.
Who Is In Charge?
Ordering The Book
New Hum Love playlist on Spotify and Apple.
Ordering the book gives most people just as much of a thrill as actually reading the book, maybe even more so. The ordering gives the feeling of accomplishment…as though the magic has already seeped into your veins…it’s done what you wanted it to do.
Music isn’t like that.
Dragging a song into a playlist doesn’t give a thrill. There’s no magic in the dragging.
You have to listen. That’s the only way.
The Medium
Nothing says ‘I’m glad you’re here’ like a sign on the wall that says ‘I’m glad you’re here’.
Nothing says ‘You’re a valued customer’ like the robot voice while you’re on hold saying ‘You’re a valued customer’.
Nothing says ‘New hit song’ like the voice on the advertisement saying ‘Check out this new hit song from…’
The medium says a lot about the message.