If You're Making A True Crime Podcast...

You can ask around and find out what the best practices are.

Ten years ago there weren’t true crime podcast best practices.

But now there is a method and a rhythm and an accepted way to put a true crime podcast together. So you don’t need to dream it from the ground up, you just need to study and learn from what’s already happening in the genre.

So two things…

There’s going to be a new thing that needs best practices to be written into the culture.

If the best practices are already written, don’t waste time by trying to figure them out yourself.

Hum Love on Spotify and Apple

Acting Like A Big Artist

Small artists and amateur artists don’t think they have to put much time and energy into building their show.

Big artists and great artists know they have to put a lot of time and energy into building it.

It’s not a question of which camp you’re currently in, it’s a question of which camp you want to be in…and then start acting that way immediately.

Hum Love on Spotify and Apple

Two Things About Being Great

When you’re great and you succeed at high levels, a couple interesting things happen at the same time…

You get the benefit of the doubt. Because you already proved you’re great.

Expectations are high. Because you already proved you’re great.

Hum Love on Spotify and Apple

Only So Much Energy

If you’re a spaceship in an intergalactic movie, you can go faster, you can increase your defense shield, or you can increase your blasters…but not all three…the ship can never handle all three.

If you’re custom NBA Jam character you get to choose where to spend your avatar bars…do you want to use them all on height and dunking, or spread some around to shooting and speed and defense too?

If you fuel up in Nashville you can drive to Atlanta or Cincinnati, but not both.

A simple metaphor worth remembering.

Where will we spend our (limited) energy?

Hum Love on Spotify and Apple

Three Show Parts

If you’re going to focus on one part of your show, make an unforgettable ending.

If you’re going to focus on two parts, beginning and ending.

Three parts…beginning, ending, and the build up to the ending. The turn into the home stretch. The part where the audience knows here we go. Foot on the gas.

If you build out these three parts of your show and can get them slammin, you’ve got more currency in your pocket than most of the artists you listen to.

Hum Love on Spotify and Apple

Embrace The Superpower

You put in the hours to get really good but it doesn’t feel like you thought it would.

Just because it doesn’t feel like a superpower doesn’t mean it isn’t.

We are quick to discount what we’re best at.

Part of the magic is fooling the audience into thinking it’s easy…but sometimes we end up fooling ourselves, equating the look of ease with cheap.

Hum Love on Spotify and Apple