We all have our own way we say absolutely nothing.
Yes, I’m looking at your face tattoo thinking, “Why did you get that face tattoo?”.
Does Paul McCartney scan the radio or the latest playlist and just think “they stole that from me…they ripped me off there…they copied my chorus on that one…I have one just like that from 50 years ago…I invented that sound…”? He could. He could sue all of us.
In order to support either candidate you have to look past a great deal of hypocrisy, deceit, malice, dishonesty, unkindness, some more hypocrisy, lying, and narcissism.
Just like you’ll have to do in order to support me.
You don’t succumb to the latest marketing and advertising. The other suckers do.
You simply make good decisions based on truth.
You see through the smoke and bright lights, boil down the facts and then make your move. Momma didn’t raise no fool.
You know the marketing game being thrown at you and, in turn, graciously glide through, obviously escaping all the dumb stuff, only subscribing to the best stuff.
After all, you are the smart one.
**Everyone believes themselves to be the smart one.
The key in your marketing and advertising is to simply affirm a certain group of people of this already existing belief they have about themselves.
$10,000 is a lot of money. Send anyone, even a millionaire, a $10,000 check and they’ll cash it.
If you’re an artist with $10,000 and it’s looking like you’re next big idea is going to cost $10,000, you need to make the right choice. You can’t afford to make a $10,000 mistake, because that mistake will burry you.
You need to do the research, talk with people, ask questions, find people who have been in your same situation and ask them their experience.
You need to make a great decision.
Making a bad decision in this case means the money is gone, there’s anger and resentment at people because it didn’t go well, you’re feeling dumb for making a poor choice, and an overall sense of “what do we do now!??”.
Here’s the real trick. If all you have is $10,000, avoid ever making a $10,000 decision. It’s too risky. Nothing is a lock in this business. If that money goes bye bye, chances are you go bye bye. If you have $10,000, only make $1000 decisions or maybe $5000 decisions.
That way if it goes badly you have the recourses to bounce back, both monetarily and emotionally.
Never put yourself in a position where if the project/decision/campaign falls apart, the whole thing crumbles.
p.s. True, $10,000 is indeed a lot of money…However, if you have a million dollars, you can afford to make a $10,000 mistake. Not that you still shouldn’t vet things out and be smart about your project (your record, PR campaign, radio campaign, merchandising, etc)…but the truth is you could light $10,000 on fire for the grand finale of your next show and not really feel a financial pinch.
Everyone knows where the most suspenseful part of the game is going to be…the end of it.
The final touchdown, the last second shot, the walk off home run…the last frame of the bowling tournament.
People show up, or watch hoping for the suspense at the end. The possibility of that moment is what sports entertainment hinges on.
People know exactly where the suspense is, and still love it. They know what they expect and hope for and yet when it happens, it always goes beyond expectations and the hope over floweth.
People expect the end of your show to be climactic…thats how sports go, movies go, theater goes, books go, articles go…that’s how it goes.
