The quick rise, flash in the pan is great for Instagram and your upcoming family reunion…and just as fleeting.
Slow and steady wasn’t made for Instagram…until the 10 year challenge becomes the trend (the flash in the pan) of the moment.
The people you haven’t heard from in a while are probably the people who are getting things done.
See, the ‘steady’ part doesn’t allow for very much artificial/perceived success. Why take the time to photograph or share fake success when you could be working on the real thing? Steady is concerned with reality, strategy, goals and what the very next step is.
***Something I really love about post-holidays is hearing friends’ stories about being home for the holidays and having to explain to friends and family (yet again) what they’re working on and what they do for a living in a way that sounds like a smart life choice.
Another path is that you actually want the same questions asked over and over because repetition or a particular cohesiveness is important to getting your message out across the board.
If that’s what you want, then it’s your job as the artist to answer the questions with just as much vigor as the the first time you were asked them and maybe add some frills and frosting along the way just because.
If we’re listening to an interview for entertainment we want new material.
If we’re listening to an interview to change our minds we need repetition.
As the interviewee, you have a huge hand in deciding what the interview is for.
If you’re getting ready for another round of PR interviews, podcasts, etc, here’s something to consider…
Come up with a list of questions and answers that you’ve answered a lot recently and advance it to your next ten interviews.
It’ll spur the interviewer to come up with better questions. Better questions will lead to better answers.
And with better questions and answers the people who then click on that interview or podcast will be more happy they did.
The audience wants to hear something new. Maybe not necessarily brand new, but a different spin or detail or rabbit trail. And better questions do that.
The idea of the same questions over and over is more noticeable now because we have so much access to so many interviews of our favorite people.
Every time our favorite artist does a Q&A anywhere, we have access to it. And what we’re finding out is it feels like about 90% of each interview is the exact same. It would be more fun to have better interviews.
As an artist you can’t control the interviewer, but you (your team) can send them a sheet of the normal questions (the ones that the fans have heard a hundred times) and ask them to do a little better.
And if you do, we’ll be more excited to listen and tell others.