If you’re getting ready for another round of PR interviews, podcasts, etc, here’s something to consider…
Come up with a list of questions and answers that you’ve answered a lot recently and advance it to your next ten interviews.
It’ll spur the interviewer to come up with better questions. Better questions will lead to better answers.
And with better questions and answers the people who then click on that interview or podcast will be more happy they did.
The audience wants to hear something new. Maybe not necessarily brand new, but a different spin or detail or rabbit trail. And better questions do that.
The idea of the same questions over and over is more noticeable now because we have so much access to so many interviews of our favorite people.
Every time our favorite artist does a Q&A anywhere, we have access to it. And what we’re finding out is it feels like about 90% of each interview is the exact same. It would be more fun to have better interviews.
As an artist you can’t control the interviewer, but you (your team) can send them a sheet of the normal questions (the ones that the fans have heard a hundred times) and ask them to do a little better.
And if you do, we’ll be more excited to listen and tell others.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com