Great movies are easy to watch.
Great songs are easy to listen to.
The ease comes comes from a magic combination of surprise and familiarity. You don’t know what’s going to happen next but as soon as it does, it couldn’t have gone any other way.
Being surprised and instantly connected.
As creative people, making stuff like this is a huge part of path forward.
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Drop me an email: gabe@gabethebassplayer.com
On the tv commercial, the beach resort looks beautiful. So you book a trip. Turns out you weren’t the only one who thought it looked beautiful and booked a trip. Lots of other people did too. Now the beach isn’t quite so picturesque. In fact, it’s far from it.
The commercial worked, thereby underdelivering on the promise.
We don’t like being over promised (and underdelivered).
We think we like being under promised (and overdelivered).
But what really helps the most is telling the truth and keeping your word.
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Drop me an email: gabe@gabethebassplayer.com
If you can make people stop worrying about missing out on something else, you win.
It’s not that we have short attention spans, we just can’t stop thinking that we’re missing out on something that might be better.
Are you good enough to make us forget?
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Drop me an email: gabe@gabethebassplayer.com
As a small business one of your greatest strengths is the ability to make quick, new decisions and take new action right away, changing as circumstances and culture change, while maintaining clear communication with everyone on the team.
As a small business one of your greatest strengths is knowing exactly what your purpose is and being singularity focused, unshakable, adamant about the goal, not changing for anyone because they don’t get what you get.
We can’t A/B the past or the future. We’ll never know what would have happened if we stuck with the plan or if we changed it.
Our strength is in that we have the choice of what we do next and enough scars to discern the next path forward.
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Drop me an email: gabe@gabethebassplayer.com
New Hum Love playlist up on Spotify and Apple.
If you want the people to dance and they’re not…you’re either playing the wrong songs or playing your songs for the wrong people.
There’s some good dance grooves this month along with some feel good vibes…and a cool tight track called Beverly Blues.
If you don’t know the words, Hum Love.
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Drop me an email: gabe@gabethebassplayer.com
There isn’t correlation between the amount of effort you put in and the attention you receive.
Just because you labored over your album for two years doesn’t mean it’s going to stream well.
As a listener, I don’t care that you wrote a hundred songs for your next project. I just hope there’s one I need to hear again.
You get attention when you make something that people want. When you cause desire. When you’re reliably surprising.
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Drop me an email: gabe@gabethebassplayer.com