On the tv commercial, the beach resort looks beautiful. So you book a trip. Turns out you weren’t the only one who thought it looked beautiful and booked a trip. Lots of other people did too. Now the beach isn’t quite so picturesque. In fact, it’s far from it.
The commercial worked, thereby underdelivering on the promise.
We don’t like being over promised (and underdelivered).
We think we like being under promised (and overdelivered).
But what really helps the most is telling the truth and keeping your word.
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Drop me an email: gabe@gabethebassplayer.com