The Cycle

The ingredients of the cycle for a long time have been : make music, advertise and market, release music, tour.

Not always in that order, but those ingredients…and usually in that order.

So the question of ‘what is the artist going to do with their time after they release their music’ always had an answer: tour. The months and sometimes years after a release were naturally spoken for with touring.

But for the time being an ingredient (touring) has been taken out of the cycle.

So now the question of ‘what happens with an artists time post-release’ is completely up in the air. And it’s a big deal because the old answer took up so much time. Time that an artist and the team didn’t have to think about what to do next. They already knew. But now they don’t know.

The six months that was going to be spent on the road, what do you do with those six months now?

It’s a new cycle of being an artist. You get to answer the question however you want because the age-old answer is off the table.

So it begs the question…When touring becomes an option again, will that be your best option? Or will you have discovered a different one that works better for you?

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Booking A Decent Hotel Room

You booked a decent hotel. You walk into the hotel room. It really pops. Looks great. Trendy wall paper. Cool light fixtures. Mounted flat screen. Gray trim. Patterned tile in the bathroom.

But the more time you spend there…

It’s trendy wall paper put up poorly and the corners are separating.

The light fixtures feel cheap and a couple bulbs are out.

The tv isn’t mounted square with the bed.

The corners of the baseboards don’t match up.

The tile is uneven.

But hey…when you walk in it really pops. Looks great.


That’s the difference between decent work and great work. Decent work looks worse the more time you spend with it. Great work looks better the more time you spend with it.

Build what you build in a way that it pops and then gets better the more time people spend with it.

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Research And Pulling The Trigger

Sure you can research but can you pull the trigger?

Window treatments

Pest control

Skinny jeans

Car washes

Frying pans

Natural candles

Floor mats

At some point more research doesn’t go you any good. And getting good at research is different than getting good at pulling the trigger.

Going from research to pulling the trigger turns you from someone who knows about something into someone who knows something.

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Getting On The Bus

There are two ways to step into the van or onto the bus.

1. When you’re paying for it.

2. When someone else is paying for it.

The second way is more care free, but the first way means you’re building something to make you more care free later.

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Your Spotify Top Tracks

To bring together the ideas from the last couple of posts…

Your Spotify top tracks should be your best, most catchy, most instantly likable songs for the type of people who are looking for songs like that. It’s what people see when they drive by.

While you don’t technically get to decide what they are, your top tracks should be exactly what you need them to be.

Your fans shouldn’t be surprised by your top tracks.

And new people should be pleasantly surprised when they listen to your top tracks.

*** And your fans like it even better that their deep cut favorite song isn’t a top track.

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