The ingredients of the cycle for a long time have been : make music, advertise and market, release music, tour.
Not always in that order, but those ingredients…and usually in that order.
So the question of ‘what is the artist going to do with their time after they release their music’ always had an answer: tour. The months and sometimes years after a release were naturally spoken for with touring.
But for the time being an ingredient (touring) has been taken out of the cycle.
So now the question of ‘what happens with an artists time post-release’ is completely up in the air. And it’s a big deal because the old answer took up so much time. Time that an artist and the team didn’t have to think about what to do next. They already knew. But now they don’t know.
The six months that was going to be spent on the road, what do you do with those six months now?
It’s a new cycle of being an artist. You get to answer the question however you want because the age-old answer is off the table.
So it begs the question…When touring becomes an option again, will that be your best option? Or will you have discovered a different one that works better for you?
Don’t miss a post. Sign up for free.
Drop me an email: gabe@gabethebassplayer.com