“I’m thinking about becoming a rockstar”.
That’s not how this works.
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Rockstar
Real Life
Real life is what happens while you’re waiting…usually waiting for the thing that you hope will bring your real life.
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Enough
Every artist is standing on the edge of the stage saying the same thing “am I enough”.
The irony is that you are but the audience telling you that never will be.
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Released Music
Released music just sounds different.
New music gets released on Fridays. It used to be Tuesdays, but that’s a different story.
Being a part of the music biz for a while I get to hear a lot of artists music as it’s being written, then demo’d, then early production, full production, mixing, mix tweaks…and then finally they have the master recording.
There’s excitement and reaction in listening at each stage along the way. And it’s really exciting to listen to the master when it hasn’t been released yet. It’s like having a juicy secret.
But after all the work and the project finally gets released on streaming…listening on Spotify or Apple, it just sounds different.
It retains excitement but with a different twist. It’s out in the world now and must withstand the reaction of every passerby. The song can’t change anymore and it’s no longer a secret. It’s vulnerable and exposed now. It’s willing to be judged.
So the sound of released music has an aura of naive desperation, in a good way. Or maybe naive hope. Every song that gets released is making its case for connection. The song is giving all that it has to offer in and of itself. A released song is saying ‘here, this is what I am’.
A released song has the innocence of a baby but directs traffic (an artists career) like a full grown adult.
A released song is a bold statement of hard work, identity and letting go.
Keep writing. Keep creating. And keep releasing.
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Connect
When you don’t know what to do…If you really don’t know what to do next: connect.
With others
To others
On behalf of others
So others will benefit
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Selling New Milk
There’s not a whole lot of innovation in the milk business these days. Milk isn’t getting better. Milk is milk. So if you were to start a new milk company how would you stand out from the crowd?
That was the question posed to all of us sitting in college marketing 101.
The assignment was to come up with a slogan or a tag line for our new milk that would help sell the product.
Now I don’t remember what grade I got in the class but I do remember that when we went around the room and read aloud what we came up with, I aced the assignment.
“This Ain’t Your Momma’s Milk”
If you’re getting into the milk business you use everything but the actual product in order to sell the product.
Luckily for most of us we get to make our actual products better, innovate, tweak the formula, find a new twist on an old theme, be the one and only, be similar but different.
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