There’s not a whole lot of innovation in the milk business these days. Milk isn’t getting better. Milk is milk. So if you were to start a new milk company how would you stand out from the crowd?
That was the question posed to all of us sitting in college marketing 101.
The assignment was to come up with a slogan or a tag line for our new milk that would help sell the product.
Now I don’t remember what grade I got in the class but I do remember that when we went around the room and read aloud what we came up with, I aced the assignment.
“This Ain’t Your Momma’s Milk”
If you’re getting into the milk business you use everything but the actual product in order to sell the product.
Luckily for most of us we get to make our actual products better, innovate, tweak the formula, find a new twist on an old theme, be the one and only, be similar but different.
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Drop me an email: gabe@gabethebassplayer.com