If the good thing happens completely out of the blue, it’s monumentally exciting. Like winning the lottery. So random, so incredibly lucky. Zero to a hundred in an instant. Pure exhilaration.
If the good thing happens as the result of diligently executing a three year plan, it’s far less of an emotional pop…but it’s way more likely to happen.
It’s hard to know what to be prepared for because it’s hard to tell the future.
But we can keep building on what we’re prepared with.
The skills, attitudes, connections and habits we are building now will be the tools we’re prepared with when the next unknown rolls around.
I had just bought my first bass guitar and quickly invited my guitar playing friend over. After arguing about which notes to tune the guitars to and a subsequent phone call to the local music store to clear the air…we mapped out our first four chords.
We did it. Four chords. The same chords. Playing together, in rhythm. Pure bliss. We were pretty good.
Thinking you’re pretty good at the beginning gives you the patience and time and curiosity to actually get pretty good. And once you’re actually pretty good, that’s when things really get good.
This is not a good high speed internet slogan…
“We offer really fast internet although periodically throughout the day it’s really slow internet…but that only serves to teach you thankfulness and appreciation for the times when it’s fast, as to become a better person.”
I appreciate the honesty of the slogan but that won’t cause me to buy. I don’t buy internet for a lesson in thankfulness. I buy it for fast consistent access.
They don’t need a better slogan or a more honest one, they need a better product.
If your thing isn’t connecting with your people maybe coming up with a better tagline, or cooler photo shoot, or even trying to be more honest might not be the answer you or your audience wants. Maybe you just need to make your thing better to begin with.
»» Which sold more records the album art or the album songs?
Does the show get sold out because you’re coming to town with a great show, or does it get sold out because you had a great show last time and everyone told their friends?
If it’s the first one…that should be a good enough incentive to build a great show so you have a great show when you roll into town.
If it’s the second one…I hope you had a great show last time but if you didn’t, looks like you’ll have to start the cycle this time around…and that should be good enough incentive to build a great show so you have a great show.
I’m sure it’s a combination of both scenarios.
When it’s time to hit the road again what are you going to roll into town with? Are you going to inform people of your songs or perform your songs?
The funny thing is I’ve never heard a fan ask an artist to make a better show.
But I’ve seen and heard tons of fans lifted by the joy and magic and connection that happens when an artist decides to make a better show.
It’s up to you. No one’s going to ask for it. But it will make a big difference to everyone there (including you).