This is not a good high speed internet slogan…
“We offer really fast internet although periodically throughout the day it’s really slow internet…but that only serves to teach you thankfulness and appreciation for the times when it’s fast, as to become a better person.”
I appreciate the honesty of the slogan but that won’t cause me to buy. I don’t buy internet for a lesson in thankfulness. I buy it for fast consistent access.
They don’t need a better slogan or a more honest one, they need a better product.
If your thing isn’t connecting with your people maybe coming up with a better tagline, or cooler photo shoot, or even trying to be more honest might not be the answer you or your audience wants. Maybe you just need to make your thing better to begin with.
»» Which sold more records the album art or the album songs?