It’s hard to advertise the wonders of a 4K TVs when almost every single one of us are watching the commercial on not-4K TVs.
The only people who can truly appreciate the quality of what the commercial is selling are the ones who already have the 4k TV!!!
Just like it would have been hard to sell the depth and clarity of CD’s over a radio ad way back when.
Some things you have to experience in order to buy in.
It takes longer, but once I heard a CD how could I ever go back.
And in a few years we’ll all have 4k TV’s. Because we will have seen them somewhere and finally understood.
It takes longer but the innovation is significant. So much so that you actually have to experience it to get it.
I hope we’re all building something worth experiencing. Innovating in a way that warrants experiencing.
It might take longer and you might not be able to completely articulate it through the traditional methods of advertising…but if you’re building something that good, it’ll find its way.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com