A fast food restaurant not far from my house is advertising $.89 pancakes on their marquee.
But I’m not looking for $.89 pancakes, I’m looking for a great pancake experience, regardless of price.
(and as a side note, at this point in life I’m willing to shell out for pancakes)
In a similar sense…
I know making your show $2 or $3 or $5 for people to get in sounds like a good marketing idea to fill up the venue (and I’ve tried it before)…but it turns out most people don’t want a $2 show as much as they want a great show, a great night.
If you can provide people with a great night you can charge whatever you want…it’s no longer about getting a deal, you’re no longer trading on price.
It’s no longer about $.89 pancakes, it’s about a magnificent, indulgent pancake victory…no matter the cost.
p.s. What if the next goal wasn’t to go from $.89 pancakes to $.79 pancakes, but to go from $.89 pancakes to $25 pancakes?
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com