It’s hard to get everyone to watch at the exact same time.
But it’s funny how everyone watches at almost the same time.
And by everyone I mean the people around you, your world, your people.
We don’t want to be left out by the people we care about. So we all do the same stuff. Maybe not at the same time, but nearly the same time.
As much as we want to have our own unique schedule and interests, we want to have shared interest even more. It’s more fun to be able to talk about the episode or song or article.
Taking this idea into business. It’s not about trying to get everyone to stream, listen, buy at the same time…it’s about solidifying your place within a group to where people would feel left out by not streaming, listening, buying your thing. ie. Making it extremely expensive (socially, relationally, etc) to not be on board.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com