It’s not expensive but it’s worth a lot.
It’s worth a lot because it’s a fun thing to hear (and a fun thing to say) and it lets me know that my coffee needs, however large, will be taken care of. I don’t have to worry about it. I will be taken care of.
And how much is care worth?
And when the care prompts connection, how much more is the care worth now?
And when the connection prompts insight…
And when the insight prompts action…
And the action prompts…
All because you made sure there was all the coffee I could drink.
***’And all the coffee you can drink’ is something that gets said at the end of the normal offer.
For example: Come over and show me how to use Logic. I’ll give you $100 and all the coffee you can drink.
Money is a normal thing to offer, coffee isn’t. So even though the coffee probably only costs twenty five cents, it gets all the credit for the taking-care-of. It’s the coffee that goes a long way. The coffee feels above and beyond. And above and beyond shows you care. And care, connects.
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Drop me an email: gabe@gabethebassplayer.com