I watched the latest season of House Of Cards in an embarrassingly short amount of time. Something like 13 episodes, roughly 50 mins each. Do the math….no I’ll do it for you, that’s almost 11 hours dedicated to a single entity.
I was captivated. Obviously it did a great job of keeping my attention.
But the reason I was able to blow through all 13 episodes, without blinking, didn’t have to do with my attention span…it had everything to do with the fact that I didn’t believe I was missing out on something else better.
People have long attention spans. Really long. Regardless of what you read telling you the opposite.
Attention spans become irrelevant as long as you can make me feel like I’m not missing out on something else.
The goal is to make people forget that there even is something else.
The shift in focus is a shift toward what’s really happening. Doesn’t mean it’s any easier, but at least you’ll be battling the right dragon. So whey you slay it, there’s actually a prize.
If you can make people forget about missing out, you win.
p.s. I’ve also watched a good bit of Scandal. Definitely keeps my attention. Definitely feel like I’m absolutely for sure missing out on something better. So I stopped.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com