Your email list is an extremely valuable asset. It’s people who have granted you permission and invited you to speak to them about what’s going on with you and your music.
Make your emails a pleasant experience for your readers. For goodness sake.
Make it easy.
So many bands do a horrible job at the actual email. Maybe it’s great content, but they fail to write it and structure it in an easily digestible way.
We should be able to scroll the email and get the gist. If we love the gist we’ll read the details.
Don’t write long paragraphs. Don’t put a million links in those paragraphs. Don’t try and make a hundred main points. Focus on one or maybe two. Make it personal, not mechanical. Email often enough so we don’t forget you and then be consistent with it, so your fans get used to the flow.
Go and sign up for a handful of your favorite bands email lists. You’ll see some who do a good job and some that are dreadful. Spoiler: Grace Potter has awesome music but her emails make me nauseous.
Don’t miss a post. Sign up for free.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com