What are you selling and what are they buying?
Or rather.
What do you think you’re selling and what are you actually selling?
This is at the heart of so many artists’ confusion as they seek to build, sustain and grow their audience.
The desire is for the answers to be deeply complex and nuanced, just like an artists heart. But instead they’re painfully simple and it’s difficult to accept the idea that a multi layered, creative, expressive, poetic artist could be “reduced” to simplicity.
It’s also scary to land on an accurate answer because then any rejection is real. You know exactly what you’re selling and some people (most people in the world) aren’t interested. Where if you remain oblivious to what you’re selling and what they’re buying, you can always just complain ‘why isn’t this working’.
When you know what they’re buying and what you’re selling you have the luxuries of…
Finding more people like those people
Being consistent in giving and showing up with something these people are hoping you’ll show up with.
Don’t miss a post. Sign up for free.
Drop me an email: gabe@gabethebassplayer.com