$5 is a price to check out a band.
$20 is a price to go see a band.
$100 is a price to plan in advance to go see a band.
If you’ve played two hundred shows and you’re still charging $5, it’s time for a choice
-you ought to quadruple your price
-quit (but before you quit you might as well try quadrupling the price)
-or ask why after two hundred times of getting on stage you don’t have a show that anyone wants to pay more than a price of a latte for. And make the changes quickly.
You need to move from $5 to $20 as soon as possible. If you think you might be ready you’re over due.
Sure you might have more people in the room at $5, but think about what type of people the $20 people are…even if there are fewer of them.
It’s more fun to play for people who want to see you than check you out.
***And so the story goes…If you’ve played a bunch of shows at $20 and people seem to enjoy paying $20, it’s time to give people an opportunity to spend $100 on a special experience.
If $100 is your normal ticket, what’s the $1000 package?
Don’t miss a post. Sign up for free.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabe@gabethebassplayer.com