No one gets together to chew gum.
And gum is ok with that. It’s what’s being chewed while the people get together to do something else.
I hear people all the time celebrating the fact that more music is being listened to than ever before. They’re probably right…and I think that’s wonderful. But, like chewing gum, more music is being listened to passively than ever before too.
The goal is to find (and build up) the people who listen on purpose, intently, excitedly…perhaps even while chewing gum.
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Drop me an email: gabe@gabethebassplayer.com