I was landing in Chicago from my hometown of Nashville, maybe five hundred feet off the ground, maybe less.
And as I was looking out the window I saw a billboard for a lawn care company.
I like grass. I like lawn care. I like a good lawn care company. And I like a good sale.
But that billboard was not for me. Even though it was there to be seen and I did in fact see it, I consumed it, it wasn’t for me.
Although the lawn care billboard was easy to move on from, that kind of thing happens a lot these days.
Just because it’s there to be seen doesn’t mean it’s there for us (and even more, doesn’t mean we should go looking for it)
And if it pops out of nowhere and steals a little of our attention, that doesn’t mean we need to give it more.
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Drop me an email: gabe@gabethebassplayer.com