Connection Sells Tickets

It doesn’t matter how good you are at the notes. The bubble gum pop act of the moment sells way more tickets than the symphony orchestra.

It’s about connection. Connection sells tickets.

That’s why a hit can be so important. A hit connects. It binds a moment in time and culture with a significant number of people (usually within a certain age range). And people carry that with them forever. Yes they carry the song itself…but it’s the connection that’s powerful.

This is not an excuse to release junk and just rely on your charming smile.

It’s an invitation to see what the music is for.

 

Hum Love on Spotify and Apple